Web design, art direction
How can we exemplify emerging designers?
Unveil is a student exhibition featuring twenty rising graphic designers from San José State University. Its theme revolved around revealing each designer’s purpose. Historically, past exhibitions didn't embody their show's theme well. Unveil needed a way to give its exhibition a digital prescence while still embodying the exhibition’s theme.
A motion-driven website that presents each designer’s portfolio and values.
Web Homepage Studies
The exhibition's theme focused on revealing the thinking behind a designer's process. To embody this concept, I experimented with various ways of hiding and showing visual elements on the website.
Initial homepage designs
Coding the Visuals
Unveil didn't have the resources to code a website from scratch. To combat this problem, my team hosted the site on Squarespace. It's easy to tell when websites are stale and templated though. In turn, I heavily modified the existing Squarespace code with dark tones, blurs, and animations to stay true to the exhibition theme.
People respond to aesthetics and are not always aware of the conceptual thinking that plays into a design. To play on this oversight, each designer's value is surfaced before their identities and works.
Exhibition Details & Contact
Exhibition details were displayed to inform the current students, alumni, professors, and potential employers. Social media posts were integrated into the website as well to give viewers an intimate, behind-the-scenes look of the making of the show.