Art direction, web design
2 visual designers
How can we exemplify emerging designers through the web?
Unveil is a student exhibition featuring twenty rising graphic designers from San José State University. Its theme revolved around revealing each designer’s purpose. Historically, past exhibitions didn't embody their show's theme well. Unveil needed a way to give its exhibition a digital prescence while still embodying the exhibition’s theme.
A motion-driven website that presents each designer’s portfolio and values.
Due to coding and time limitations, previous exhibition websites felt generic. This did little in attracting viewers to the exhibition and de-elevated the look and feel of the exhibition’s theme as well as the participants’ works. How could I lead a team of designers with limited website implementation know-how to create a site with the knowledge we had on hand?
The exhibition's theme focused on revealing the thinking behind a designer's process. To embody this concept, I experimented with various ways of hiding and showing visual elements on the website.
People respond to aesthetics and are not always aware of the conceptual thinking that plays into a design. Playing on this oversight, I hid each designer's value behind an automatic carousel. Their identities are revealed when a viewer mouseovers their names.
Exhibition details were displayed to inform the current students, alumni, professors, and potential employers. Social media posts were integrated into the website as well to give viewers an intimate, behind-the-scenes look of the making of the show.
The Unveil website got much positive reception from underclassmen, alumni, and professors. They felt the site drew them in with the thoughtful interactivity and the way we showcased ourselves was a testament to how much we had grown as designers over the years.